UpGrade Your Health
Reclaim Your Edge
Private and Personalized Performance Coaching Designed for Consistency, Efficiency, and Sustainability for Results-Driven Individuals.
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Hi, I’m John O’Malley.
I’ve spent decades raising capital, building partnerships, and collaborating with high-performing creatives in demanding environments.
Over time, I’ve learned that performance isn’t just professional; it’s physical, mental, and deeply personal.
It’s a lifestyle I continue to live, not just studied.
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Born and raised in Dublin, Ireland, I spent years traveling the world before settling in the San Francisco Bay Area for two decades. These days, I call Todos Santos, Baja home.
At 50, I became a first-time dad. Few things teach you about sleep deprivation, energy management, and shifting priorities quite like a newborn. That experience sharpened my perspective on health, performance, and what actually matters.
My goal is simple: empower people to consistently love their lives while performing at their best.
I primarily work with people in midlife who feel capable on paper but depleted in practice. Busy professionals, new parents, and active humans navigating the demands of career, family, and change. Together we rebuild strength, focus, and momentum through simple, supported, and sustainable habits tailored for real life.
My professional background includes international artist management, large-scale event production, strategic partnerships and business development within the wellness industry. Along the way I’ve been fortunate to work with creatives, founders, and high-performing individuals across several fields.
Life gets busy, but we got to keep on moving. Practical wellness has been part of my life since my teens, imperfect but consistent. My passion is sharing what I’ve learned, and continue to learn, with like-minded individuals.
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Certification
John is trained in the #1 nutrition coaching system globally, used by 175,000+ professionals and applied across 150,000+ client transformations.
John’s commitment to you
In 90 days, you will experience more confidence, sleep better, feel stronger, and Perform Better — with habits that fit real life and support lasting vitality.
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“John’s coaching helped me turn years of struggle into sustainable progress. His approach is human, strategic, and deeply personalized — providing the accountability and clarity that finally made change stick.”
Ian K. - Musician & COO - Dublin, Ireland.
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“John’s coaching flipped the script for me. No shame, no fluff - just smart, science-backed guidance and real conversations about what works. I lost 15 pounds in three months, gained strength, became more flexible, slept better, and didn't have to give up the finer pleasures in life. This isn’t a diet plan ... it’s a mindset shift. And it sticks.”
Nick P. - Social Entrepreneur & CEO - Todos Santos, Mexico.
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“With John’s help, I lost 50 pounds in six months — not just to lose weight, but to work toward a lifelong goal of skydiving. The weight loss was a huge side benefit, but there’s no way I would have done this on my own. John gave me something more important than a plan: hope. Hope that I can still do kick-ass things that once felt impossible.”
Oren - Computer Engineer, Entrepreneur, & CEO - Todos Santos, Mexico.
Explore working together
Peak Performance doesn’t have to be complicated.
If you’re interested in working together, lets connect, and explore what success could look like for you.
If we are a fit, you will leave our first session with:
A clear plan
Strategic next steps
Or an immediate answer if this is not right for you
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